Ahmad, A. M.     Data-driven strategic orientation and customer value creation: The mediating role of digital marketing transformation – evidence from Jordanian telecommunications [Текст] / A. M. Alwreikat Ahmad, Tawfiq Awamleh Fawwaz     // Інноваційний маркетинг. – 2026. – Т. 22, № 1. – P. 285-295.