Integrating social customer relationship management into customer lifetime value: Empirical evidence from Vietnamese banking [Текст] / Ha Thach Nguyen, Thi Kim Thanh Pham, Thi Thanh Hien Nguyen, Thu Hien Nguyen     // Інноваційний маркетинг. – 2025. – Т. 21, № 3. – P. 142-154.