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Sustainability management for building Green Brand Equity in higher education: The mediating role of perceived authenticity [Текст] / J. Castro-Gomez, C. Zapata-Molina, C. Giraldo-Giraldo, N. Marulanda-Grisales
// Інноваційний маркетинг. – 2026. – Т. 22, № 2. – P. 210-228.
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