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How marketing capability and product advantage drive performance: The mediating role of perceptual product congruity in culinary SMEs [Текст] / Marakali Siregar Onan, Nurbaity Lubis Arlina, Sulistya Rini Endang, Syahputra Silalahi Amlys
// Інноваційний маркетинг. – 2026. – Т. 22, № 1. – P. 262-273.
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