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Personality traits and brand awareness across digital touchpoints: Evidence from Generation Z consumers in Vietnam [Текст] / Binh Nguyen Thanh, Huynh Van Khai, Tuan Pham Van, Pham Thi Minh Chau
// Інноваційний маркетинг. – 2026. – Т. 22, № 1. – P. 250-261.
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