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Determinants of consumer-based brand equity in the FMCG personal care sector: An empirical PLS-SEM examination [Текст] / Jewargi Varun, M. Narasalagi Veerendrakumar, Donald Menezes Amith, Kumar N. Subrahmanya
// Інноваційний маркетинг. – 2026. – Т. 22, № 1. – P. 205-224.
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