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Paul, A. K.
The S-O-R framework in action: The impact of source credibility, interactivity, and perceived usefulness on consumer engagement and trust in live streaming commerce [Текст] / Arun Kumar J. Paul, K. Subathra
// Інноваційний маркетинг. – 2025. – Т. 21, № 3. – P. 1-13.
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