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Enhancing customer value co-creation through online brand interactivity: A comparative analysis of search-hedonic and experience-hedonic products [Текст] / R. Secioria, A. Afiff, S. Hati, M. Alif
// Інноваційний маркетинг. – 2025. – Т. 21, № 1. – Р. 105-118.
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