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Ayesha, B.
Ascertaining the antecedents of Generation Y consumers' perceived utility of celebrity influencers' fashion content on Instagram and consequent fashion brand predispositions and purchase intentions [Текст] / Bevan-Dye Ayesha, G. Motaung Lebohang
// Інноваційний маркетинг. – 2023. – Т. 19, № 4. – С. 81-94.
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