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Wong Chee Hoo, Chai Yi Xin, Visal Moosa.
Factors influencing brand equity: Testing Aaker's brand equity framework in Malaysian toy industry [Текст] / Wong Chee Hoo, Chai Yi Xin, Visal Moosa
// Інноваційний маркетинг. – 2024. – Т. 20, № 1. – С. 40-50.
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